Industry
Your shelter has animals that need homes and programs that need volunteers. The Google Ad Grant puts $10,000/month in free advertising behind that mission.
Book A CallEvery day, thousands of people in your area search Google for things like "adopt a dog near me," "animal shelter volunteer opportunities," and "how to foster a pet." These are people who are actively looking for what your organization offers — they just need to find you.
The Google Ad Grant gives your rescue or shelter $10,000/month in free Google Search ads to appear at the top of those search results. That means more adoption applications, more foster families, and more volunteers — without spending a dollar of your budget on advertising.
Most animal rescues and shelters are 501(c)(3) organizations, which means you're almost certainly eligible for the Google Ad Grant. And if your grant isn't being managed properly, you're likely leaving thousands of dollars in free advertising on the table every single month.
Strategy
Target searches like "adopt a dog," "cats available for adoption," and "rescue pets near me." Drive traffic directly to your adoptable animals page.
Reach people searching for "animal shelter volunteer," "how to help animals," and "volunteer opportunities near me." Build your volunteer pipeline year-round.
Promote your foster program to people searching "how to foster a pet," "foster a dog near me," and "temporary pet care." Expand your foster network.
Promote content like "how to care for a rescue dog," "pet training tips," and "benefits of adopting a senior pet." Build trust and drive traffic.
If you offer spay/neuter programs, vaccination clinics, or other community services, the grant can help people in your area find them.
Keywords
These are real search terms people use every day. With the Google Ad Grant, your shelter can appear at the top of these results.
We've managed Google Ad Grants for animal rescues and shelters of all sizes. Here's what we do differently:
Build adoption-focused campaigns
We create campaigns specifically designed to drive adoption applications — targeting the search terms people use when they're ready to bring a pet home.
Target your service area
We geo-target your campaigns to reach people within a reasonable driving distance of your shelter, so you're connecting with potential adopters who can actually visit.
Grow your volunteer base
We run dedicated volunteer recruitment campaigns that target people actively searching for ways to help animals in their community.
Keep you compliant and spending
We handle all compliance requirements and continuously optimize your campaigns to maximize your $10,000/month grant utilization.
Book a free call and we'll show you exactly how the Google Ad Grant can drive more adoptions, volunteers, and awareness for your shelter.
Book A Call