Industry
People in crisis are searching for help right now. The Google Ad Grant puts $10,000/month behind connecting them to your mental health, housing, and support services.
Book A CallHealth and human services nonprofits cover a wide range of critical needs — mental health organizations, substance abuse recovery programs, housing assistance, disability services, and crisis intervention. Every day, people search Google for help with these exact issues, and the Google Ad Grant ensures your organization appears when they need you most.
The Google Ad Grant gives eligible health and human services nonprofits $10,000/month in free Google Search ads. That means when someone searches "free counseling near me" or "housing assistance programs," your organization can be the first result they see.
Important note: hospitals and healthcare facilities that provide inpatient medical care are not eligible for the Google Ad Grant. However, health-focused advocacy nonprofits, mental health organizations, substance abuse recovery programs, and other 501(c)(3) human services organizations are eligible — and most are leaving this $120,000/year benefit completely unused. Check our Google Ad Grant eligibility guide to confirm your organization qualifies.
Strategy
Target searches like "crisis hotline," "domestic violence help," and "emergency support services." Connect people in urgent need with your crisis resources immediately.
Reach people searching "housing assistance programs," "homeless shelter near me," and "rental assistance." Help individuals and families find stable housing through your programs.
Target searches like "free counseling services," "mental health help," and "therapy resources near me." Connect people struggling with their mental health to your support programs.
Reach people searching "substance abuse help," "addiction recovery programs," and "free rehab resources." Guide individuals toward recovery through your treatment and support services.
Promote your community health initiatives — wellness screenings, health education workshops, disability support services, and preventive care programs to the people who need them.
Keywords
These are real search terms people use every day. With the Google Ad Grant, your organization can appear at the top of these results.
We understand the unique advertising needs of health and human services organizations. Here's our approach:
Connect people in crisis with your services
We create campaigns that reach people searching for crisis support, mental health help, and emergency services — connecting them directly to your hotlines, shelters, and programs.
Promote your programs across every service area
Whether you offer housing assistance, substance abuse recovery, disability services, or community health programs, we build dedicated campaigns for each service line you provide.
Drive donations and volunteer recruitment
We run campaigns targeting people who want to support your mission — whether through financial donations, volunteering their time, or spreading awareness in their community.
Keep you compliant and spending
We handle all compliance requirements and continuously optimize your campaigns to maximize your $10,000/month grant utilization so no free advertising dollars go to waste.
Book a free call and we'll show you exactly how the Google Ad Grant can help your health and human services nonprofit reach more people, connect them to critical resources, and grow your impact.
Book A Call